The No:1 Marketing Person of 20th Century – Mahatma Gandhi
November 8, 2011
In my opinion, the No:1 “Marketing Person” of “20th Century” is Mahatma Gandhi,
Gandhi transformed indian-market & world-market into a “non-violent” society
Even International_Day_of_Non-Violence is named after him
http://en.wikipedia.org/wiki/International_Day_of_Non-Violence
http://en.wikipedia.org/wiki/Time_100:_The_Most_Important_People_of_the_Century
Mahatma_Gandhi
Mother of all brands in world in Marketing – Constitution of USA
September 26, 2011
Mother of all brands in world in Marketing – “Constitution of USA”
http://en.wikipedia.org/wiki/United_States_Constitution
The No:1 Brand & No:1 Religion in World is “Humanity”
September 25, 2011
Marketing explained in differenent scenario
September 22, 2011
1. You see a gorgeous girl at a party. You go up to
her and say: “I am very rich. Marry me!” – That’s
Direct Marketing
2. You’re at a party with a bunch of friends and see a
gorgeous girl. One of your friends goes up to her and
pointing at you says: “He’s very rich. Marry him.” -
That’s Advertising
3. You see a gorgeous girl at a party. You go up to
her and get her telephone number. The next day, you
call and say: “Hi, I’m very rich. Marry me.” – That’s
Telemarketing
4. You’re at a party and see gorgeous girl. You get up
and straighten your tie, you walk up to her and pour
her a drink, you open the door (of the car)for her,
pick up her bag after she drops it, offer her ride and
then say:”By the way, I’m rich. Will you marry me?” -
That’s Public Relations
5. You’re at a party and see gorgeous girl. She walks
up to you and says:
“You are very rich! Can you marry ! me?” – That’s
Brand Recognition
6. You see a gorgeous girl at a party. You go up to
her and say: “I am very rich. Marry me!” She gives you
a nice hard slap on your face. – That’s Customer
Feedback
7. You see a gorgeous girl at a party. You go up to
her and say: “I am very rich. Marry me!” And she
introduces you to her husband. – That’s demand and
supply gap
8. You see a gorgeous girl at a party. You go up to
her and before you say anything, another person come
and tell her: “I’m rich. Will you marry me?” and she
goes with him – That’s competition eating into your
market share
9. You see a gorgeous girl at a party. You go up to
her and before you say: “I’m rich, Marry me!” your
wife arrives. – That’s restriction for entering new
markets
By default, All Companies in World are Marketing Companies, because companies work to make profit
September 21, 2011
By default, all companies in world are marketing companies, because all companies work to make profit; Marketing can alone increase profits; Engineering is secondary
Simplicity is essence of successful marketing
August 28, 2011
Marketing is about communicating ideas to world
Everyone in world have something to say to others in world
hence there is marketing person in everyone
Tamil Poet “Kaniyan Poongundranaar” gave a wonderful idea to world
he said “யாதும் ஊரே, யாவரும் கேளிர்”
i.e To us all towns (in world) are one, all men (in world) our kin,
Link for full poem : http://en.wikipedia.org/wiki/Puṟanāṉūṟu#Samples
he said this 3000 yrs ago, but this idea reached people of current generation only because of the simplicity of this idea, hence simplicity is essence of successful marketing
Marketing is about communicating ideas to world
August 28, 2011
Marketing = Politics + Economics
July 16, 2011
Customer Service is Marketing
July 16, 2011
Most of the Technologies in earth will die if third world-war happens, but Marketing will remain in earth !
February 24, 2011
“If the Third World War is fought with nuclear weapons, the fourth will be fought with bows and arrows”
—Lord Louis Mountbatten
“I do not know how the Third World War will be fought, but I can tell you what they will use in the Fourth – rocks!”
—Albert Einstein
As long as people are there in earth , Marketing will be there !
“to me, marketing is about values” – Steve Jobs
February 21, 2011
Steve Jobs says
“to me, marketing is about values,
this is very complicated world, noisy world,
We are not going to get chance to make people remember much about us ,
so we have to be very clear on what we what them to know about us
Apple is one of the best of brands across the world, its one of the greats of the greats”
“Apple’s core value is that People with passion can change the world” (at 3.28 minute)
Marketing is about iterating ideas & strategies
February 21, 2011
ADVERTISING – A MARKETER’S BEST FRIEND
February 13, 2011
from http://rajitachaudhuri.blogspot.com/2011/02/love-people.html
“GREAT MARKETERS ARE GREAT LOVERS
GREAT MARKETING IS ABOUT GREAT RELATIONSHIPS
There is nothing more attractive than this four-letter word. No, it’s not ‘LOVE’ but ‘FREE’! If you understand consumers, you will know the magical power of this word. Add to this another four-letter word ‘EASY’ and you have a blockbuster brand in your hands If you are not convinced, look at Google. It’s so successful because it’s free and it’s so easy to use. It even corrects your spellings. Look at Facebook. It’s free and so easy and simple a concept.Understand what people want and innovate accordingly”
Business is about building relationships with clients
top 3 jobs of Marketing People
January 26, 2011
1) Strategy
2) Brand Building
3) Customer Acquisition
Marketing is used to Create the customer, to Keep the customer and to Satisfy the customer
January 24, 2011
Marketing is used to Create the customer, to Keep the customer and to Satisfy the customer
In the above quote, I stressed more on “create” its because marketing is very important in creating a customer
Marketing takes our great products to the people all over the world , if products works well & if we provide good support, then it will Satisfy the Customer & Keep the Happy Customer !
twitter is one good place to do marketing
January 24, 2011
to market in twitter you “NEED NOT actually put money” but “put your brain / intelligence / creativity”
Marketing is very very very creative Work/Job
January 24, 2011
Marketing is very very very creative Work/Job (Ads in our local TV channels is one example to show how creative a marketing can be)
Marketing is successfully exploring & executing in new markets !
January 18, 2011
Good Marketeers are always open to learn from each & everyone
January 18, 2011
Marketing is mentoring People as a Good Leader !
January 18, 2011
Gone are days when you need high-skilled BS/MS/Phd degree folks to create a high-tech company, In Internet Age, Single Good Marketeer can create great company by being chief-mentor of the company
Market is the “Chief Justice” in Business World, Everyone have to go with it, Talented Marketeers win Market’s favor & also sometime tame markets
January 18, 2011
Growing & growing “Organically” is one the biggest challenge in “Business Development”, this is required good marketing skills
January 18, 2011
Marketing is understanding Market(s) & then producing & delivering “products & services” accordingly
January 18, 2011
in http://educationtimes.com/ 09-Aug-2010
Jagdish Sheth,the renowned marketing scholar & professor of marketing
Question – Psychology was one of your favorite subjects, how do u relate it to marketing?
Jagdish Sheth – The psychological aspects of marketing come from the psychology of customers, Marketing is no more rational or logical. A lot comes from the behavior & perceptions of people. therefore psychology is integral to marketing
about Jagdish Sheth :- http://en.wikipedia.org/wiki/Jagdish_Sheth
1+1=2 is Engineering, 1+1=1 is Marketing :)
July 29, 2010
Engineering is mostly about Logic (1+1=2) , But Marketing is mostly about setting a new logic & making people believe it i.e (1+1=1) 
People buy products(cellphone for example) less based on logical thinking, but more based on emotional thinking & personal desire by seeing others & Ads although that cellphone won’t be best-featured cellphone in market Hence Marketing crucial in getting a new customer
Only when CEO’s are Marketers, they can successfully & profitably run their business
When love proposal is made..
the client(girl) accepts or rejects you based on what she feels about you
but NOT on the real quality of you(product)
Suppose there is a criminal,
If he behaves good & proposes the girl in such way that
the girl totally believes that the person(criminal) is good for her
then she is very likely to accept the proposal
the same logics applies for customers(girl) & products(criminal)
Good Products(man) when “wrongly” marketed doesn’t win heart of customer(girl)
but bad products when “rightly” marketed can easily win the customers !
From Wikipedia
In economics, the bottom of the pyramid is the largest, but poorest socio-economic group. In global terms, this is the 2.5 billion people who live on less than $2.50 per day[1]. The phrase “bottom of the pyramid” is used in particular by people developing new models of doing business that deliberately target that demographic, often using new technology. U.S. president Franklin D. Roosevelt in his April 7, 1932 radio address calls Bottom of the pyramid as ”The Forgotten Man”
I conclude that its great responsibility for all talented marketers in world to be more concerned for “The Forgotten Man”, Serving at the bottom & making good money is more intellectually challenging work than serving at the top to make more money !
Picture from Wikipedia link
Marketing is a art of “Mesmerizing” people with products
June 18, 2010
The Single Marketing Line payed way for $400 million & marked the beginning of viral age in Internet.
from techcrunch
When Hotmail launched in 1996 it grew fast. Very fast.they had a killer marketing idea – add a tagline at the end of every single email sent from hotmail to promote the service. Every time you sent an email you were spreading a marketing message virally.That led to a $400 million acquisition by Microsoft and the beginning of the “viral” age on the Internet.
“Hotmail: Free, trusted and rich email service. Get it now.”
Lines & lines of coding & development can’t fetch such money easily,
but a strategic marketing can only do that easily !
http://techcrunch.com/2010/06/11/the-end-of-an-era-hotmail-ditches-the-taglines/
The importance of Marketing : Tamil video Jakkuboys
June 13, 2010
Managers DON’T actually reward you based on how you worked
but they reward you based on how they feel about your work !
and that depends on how to marketed yourself to your Manager
Engineering is generally a process of making “useful things” for customers/users
Without “KNOWING” how useful the things could be for others,
we can’t involve in engineering process
So “exactly knowing” how useful things could be is called Marketing
1) Selling
2) Communication
3) Networking
http://www.slideshare.net/naeemz/3-essential-skills-all-entrepreneurs-must-master
Marketing is more about generating business/money, Development is more about creating technologies for that !
June 6, 2010
When you want to earn more money,
its better you learn more marketing & less technologies,
because technologies gets outdated very often as a part of evolution,
but marketing exists forever !
Because,
Businesses use “Technology talent” since Computer-Age
but they use “Marketing talent” since Stone-Age !
Imagine a Restaurant or a hotel as a Company
The “cooks” in restaurant are equivalent to “Development team” in Company
The “Waiters” who serves at table is equivalent to “Marketing team” in Company
The “owner” who sits in hotel gates to collect money from customers is “CEO”
“How we serve” food is as important as “how we cook” !
Learning the market & business opportunities is very important job for CEO
because in holidays business will be more, Business conditions changes daily
Cooks have to cook adequate food, Marketers should work with them
If cooked more, food will become waste if customer didn’t come
If cooked less, sometimes that would also cause problem when more customers come
so the CEO & marketers(waiters) are the ones who job is to identify
& direct cooks based on business opportunities
& thats Marketing !
if developers don’t understand marketing logic &
& when they are wrongly directed by their CEO,
then they have to eat their own cooked food
i.e no customer, no money , no salary
A Cook may not wear kitchen-cap(to avoid hair-fall in food) while cooking in kitchen,
but if food is served with smile & style,
the customer would happy, he pays enough money for hotel, thats marketing effect !
Remember, Kitchen conditions are more or less same in all the hotels
but the way food is served differs a lot in all the hotels (from 5-star hotel to local hotel)
thats what makes all the difference in getting cash ! (marketing effect)
Great Companies are “sometimes” created from scratch by One Man’s Marketing Greed ! Surprisingly True !
June 6, 2010
Once as i individual, although i was good in that particular thing, i wrongly projected it by mistake & got paid heavily & badly for it, that was one of big mistake in my life till date. That incident taught me certain things.
There is always a need to greatly realise the importance of “projecting”(marketing) a thing to the target audience. A great product could “miserably” FAIL if it is not projected well to its target audience & customers. So there is need to concentrate on marketing as much as development. So lets work together & do this better.
Businesses & Profits are more “generated” by Marketing & less generated by the technologies !
June 4, 2010
Everything in world in Marketing, All ideas & informations we know/have are brought to us by marketers !
June 4, 2010
Marketing is giving people a product & making them believe that this is the best product one could ever have !
June 4, 2010
Businesses use “Technology talent” since Computer-Age but they use “Marketing talent” since Stone-Age !
June 4, 2010
Most Efficient marketers make good profit by serving everyone rather than targeting rich people alone !
June 4, 2010
Efficient Marketing is more about creating new markets in business & less about serving existing markets !
June 4, 2010
Marketing is finding ways to positively change the world, development is to make that happen !
June 4, 2010
Marketing is continuous experimentation like Edison’s 10,000 experiments to invent bulb !
June 4, 2010
the most crucial element in marketing …..
June 3, 2010
The most crucial element in our marketing today is content creation, particularly optimizing content for search engines. Marketing folks must pay attention to this core competency always !
Copy pasting this from somewhere but i dont remember from where 
Word of mouth Marketing
November 8, 2009
from : http://www.interactiveinsightsgroup.com/blog1/how-to-influence-influencers-bloggers-tweeters-others
Want to get the right people talking about your business in a flattering light?
Then try Word of Mouth Marketing …..
Word of mouth marketing has always been an important vehicle for getting the word out about your business
Social media opens up a range of opportunities for leveraging the power of word-of-mouth.
